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HOW TO: Calculate the ROI of Your Social Media Campaign

Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response . He is also the co-author of “ How to Make Money with Social Media ” now available at fine bookstores (and …
Read more on Mashable

Adding Cabbie Know-How to Online Maps

Nobody knows how to get around a city like a taxi driver. A new method for creating online maps taps into that expertise. Anyone who’s ridden in a taxi knows that cab drivers know their way around a city better than the average driver. They seem to have super-secret side-street maneuvers that shave minutes off a trip by avoiding traffic, lights, and other problems. Now researchers from Microsoft …
Read more on Technology Review

How to Get Rid of the Extra Whitespace in Skype 5 for Mac [Video]

# annoyances Skype 5 for Mac beta came out this morning, and if you use Skype for chat, you may be among the many annoyed at the seeming mountain of whitespace between chats in the new release. Here’s how to fix it. More »
Read more on Lifehacker

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